Chief Marketing & Communications Officer

Location: Flexible, with a preference for SF Bay Area or New York

Division: Communications

Reports to: President

Start Date: ASAP – position open until filled

Position type: Full-time, exempt


Organizational Background

Founded in 2016, Alliance for Safety and Justice (ASJ) is a multi-state organization that aims to win new safety priorities in large incarceration states across the country. ASJ partners with leaders and advocates to advance state criminal justice reform through policy advocacy, coalition building, research, education, and strategic communications. ASJ also represents diverse victims of crime to advance policies that provide more safety and help, and people with old records to advance policies that provide more redemption and freedom. Californians for Safety and Justice (CSJ), which operates as ASJ’s flagship state advocacy effort, has been leading state advocacy efforts to replace over-incarceration in California with new safety priorities. Additionally, Alliance for Safety and Justice Action Fund, a project of Tides Advocacy, is the 501 (c)4 arm of ASJ.


Position Summary

In its fifth year of operation, Alliance for Safety and Justice is looking to grow into a lasting and sophisticated advocacy institution with staying power for generations to come. The organization’s work hinges on smart advocacy strategies to change laws and budgets, and deep power building to ensure public systems are accountable to victims of crime and people with old records from the communities most harmed by incarceration and violence, and the least helped.

ASJ seeks a dynamic Chief Marketing & Communications Officer to significantly raise the visibility and influence of ASJ and bring the organization to new audiences. The safety and justice reform landscape is changing rapidly and it is a pivotal time for ASJ to grow new marketing and content strategies to help the organization reach new heights. The ideal candidate will have a deep connection to and passion for the mission of the organization, and will be a creative force capable of generating new ideas, new messages and new support from a wide range of sectors and stakeholders. This is an organization that engages in a tremendous amount of social change work, more than has been elevated to the broader public. We have the work on the ground, now we’re looking to bring our leaders and solutions to the world on a larger scale.


Primary Responsibilities

Leadership to Advance High Impact Communications

  • Lead a team of communications professionals to ensure the team achieves organizational benchmarks
  • Ensure marketing and communications staff have the skills necessary to achieve their specific benchmarks
  • Ensure that staff understand the mission and goals of the organization so deeply that they can independently make decisions that align with the organization’s needs on a day to day basis
  • Ensure that staff understand accountabilities, messaging priorities, policy details and goals, organizational champions and other information that positions them to meet benchmarks
  • Support the programmatic leaders that are the face of the organization in meeting their communications needs and growing their visibility
  • Pivot marketing and communications resources quickly when needed and maintain the highest level of communications excellence possible in a changing landscape

Brand Cultivation and Stewardship to Grow Visibility and Reach

  • Drive brand awareness and development to ensure that the organization’s recognition and reputation match its mission, reach and vision
  • Cultivate ASJ’s brand and leaders as visible, influential and expert authorities on safety and go-to leaders through top-tier thought leadership and unique partnerships
  • Ensure that the brand and reputation grow in visibility and impact along with the organization
  • Develop and lead a sophisticated marketing strategy that reaches ASJ’s base and target supporters with high impact products and messages that move audiences to take desired actions
  • Build and maintain a ladder of engagement for ASJ that attracts attention to the organization, recruits new supporters, converts supporters to members and donors, and assist in efforts to develop donors to higher levels of giving
  • Ensure Communications stays up to date on political and cultural trends that affect ASJ’s work
  • Ensure ASJ stays on top of emerging trends in data and technology to ensure continued relevance in our communications approaches
  • Utilize data, technology, and other sources of information provided by ASJ staff, board, supporters, members, and donors to maximize visibility and impact
  • Oversee market and trend data analysis; recommend new strategies or adjustments to current programs, campaigns, and content/publications

Enrollment and Inspiration for both Internal and external audiences

  • Ensure that staff, contractors and supporters are inspired and motivated to support ASJ’s goals and spread ASJ messages
  • Ensure that staff have a strong leader that offers clear direction that is also inspirational and enrolls staff in the communications vision behind their specific tasks
  • Offer problem solving leadership, listen and coach staff to grow and develop
  • Engage in effective cross-divisional partnerships, with an emphasis on development to ensure high impact communications and marketing for current and future donors and for our Board of Directors and Advisory Boards

Crisis Communications and Positional Communications in Response to Landscape Shifts

  • Continually identify potential crisis communications situations or emerging developments in the political and media arena to leverage for ASJ’s frame and solutions
  • Create proactive responses or options to shape coverage or potentially mobilize members and support
  • Ensure all communications staff maintain a strong crisis and landscape shift communications protocols and capabilities



  • A minimum of 10 years of experience in marketing and communications and a strong track record in strategic marketing and communications leadership, preferably related to criminal justice, public safety, racial and/or economic justice issues;
  • Experience developing and implementing effective marketing plans and establishing brand awareness;
  • Extensive experience recruiting, training and leading a multidisciplinary marketing and communications team in a fast-paced and rapidly shifting campaign environments and integrating immediate term communications priorities with longer-term communications strategies;
  • Demonstrated commitment to leading communications staff and strategies with an equity, diversity and inclusion lens;
  • Experience with nonprofit advocacy fundraising communications a plus;
  • Proven track record using sound political judgment and serving as an advisor during political and communications crises;
  • Experience as an on-the-record spokesperson a plus;
  • Demonstrated ability to increase and leverage organizational visibility, credibility, and brand recognition through new, digital, and traditional media;
  • Experience working with diverse survivors of crime and/or communities and individuals directly impacted by crime, violence and incarceration a plus


Knowledge, Skills and Abilities

  • Passion for ASJ’s mission of reforming the criminal justice system and implementing new safety priorities;
  • Ability to develop and execute strategies involving staff and a diverse group of partners around the country;
  • Strength in hiring and managing and in developing individuals and experience leading large staff teams that work independently and remotely
  • Excellent writing, editing, verbal, presentation, and analytical skills;
  • Excellent interpersonal skills;
  • Ability to maintain high-level and consistent work ethic in working relationships and all work-related duties;
  • Mature, solution-oriented team player;
  • Ability to appreciate and contribute to a work environment that values integrity, adaptability, reliability, collaboration, a commitment to learning, and a sense of humor;
  • Comfortable and skilled at communicating with diverse audiences;
  • Willingness to travel.


Working Conditions & Physical Demands

  • Some travel may be required
  • Requires use of a desktop, laptop, or video display terminal
  • Requires routine physical movements with limited physical exertion
  • Ability to communicate, receive and understand information through oral and written communication and proofread and check documents for accuracy
  • Requires communicating information with co-workers, stakeholders and/or the public; reading correspondence, instructions and/or technical documents; writing correspondence and/or reports and filling in forms


Compensation and Benefits

Salary will be commensurate with experience. The Alliance for Safety and Justice offers a competitive benefits package including health/vision/dental insurance, retirement 403b match benefit and paid sick, holiday and vacation leave.


To Apply

Applications should be sent to our recruitment partner, Koya Leadership Partners, via this application link. Please send a cover letter indicating your interest in ASJ, the role, and your related experience, your resume, and 3-4 professional references.

The Alliance for Safety and Justice is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical conditions. Reasonable accommodations will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application. Employment with Alliance for Safety and Justice is at-will. This means that employees are not guaranteed employment for a set time and that they or ASJ may end employment at any time, with or without notice, and with or without cause. No manager, supervisor, or employee of Alliance for Safety and Justice has the authority to enter into any agreement modifying the at-will nature of employment.