Crime Survivors for Safety and Justice Social Media and Community Associate

Location: Flexible; remote telecommute
Reports to: Chief of Organizing & National Director, CSSJ

Division: Organizing & Partnerships
Start Date: ASAP; position open until filled
Position type: Full-time, exempt


Organizational Background

Founded in 2016, Alliance for Safety and Justice (ASJ) is a multi-state organization that aims to win new safety priorities in large incarceration states across the country. ASJ partners with leaders and advocates to advance state criminal justice reform through policy advocacy, coalition building, research, education, and strategic communications. ASJ also represents diverse victims of crime to advance policies that provide more safety and help, and people with old records to advance policies that provide more redemption and freedom. ASJ’s partner organization, Californians for Safety and Justice (CSJ), has been leading state advocacy efforts to replace over-incarceration in California with new safety priorities. CSJ operates as ASJ’s flagship state advocacy effort. Additionally, Alliance for Safety and Justice Action Fund, a project of Tides Advocacy, and Action for Safety and Justice are the 501 (c)4 arms of ASJ and CSJ.

 

Position Summary

Shortly after Californians for Safety and Justice began, organizational leaders launched a new program called Crime Survivors for Safety and Justice (CSSJ). Since it began, CSSJ has organized diverse survivors of crime across California to weigh in on criminal justice and public safety policies, helping to expand protections and support for all victims of crime. As the work in California grew and expanded to a national scope as Alliance for Safety and Justice (ASJ), so did the CSSJ program. Today, we have more than 70,000 members across the country, and actively champion reforms in the nation’s 10 largest states. In every state where ASJ is advocating for policy reform, CSSJ members are a central component of our work, representing the heart of our organization. As we scale, we are developing a consistent model for regular chapter meetings, trainings, and leadership development opportunities for our survivor members.

 

We are seeking a CSSJ Social Media & Community Associate to help manage and grow the Crime Survivors for Safety and Justice social media channels to expand our community and help advance new narratives on crime, safety, and justice. This person will help organize community members to engage in strategic advocacy for policy change. The CSSJ Social Media & Community Associate will lead the online growth and mobilization of crime survivors to engage with helpful resources and amplify stories and activities across social media channels. They will provide strategic direction for CSSJ’s social media presence (e.g., videos, images, audio, memes, infographics, etc.), peer-to-peer online engagement, and user acquisition and growth through social media management, impact through social media management, impactful content creation (e.g., videos, images, audio, memes, infographics, etc.), peer-to-peer online engagement, and user acquisition and growth, civic engagement, and storytelling. A successful candidate must understand how to advance change in a trauma-informed way. The CSSJ Social Media & Community Associate will work closely with collaborative, high-impact digital and organizing teams within a fast-paced, growing organization, and will report to the Chief of Organizing & National Director, CSSJ.

 

Primary Responsibilities

 

Digital Organizing (40%)

  • Develop and roll out a digital organizing and engagement strategy for CSSJ national and collaborate with Digital Communications staff for in-state advocacy campaigns and civic engagement, including engaging members on mobile platforms to grow and engage new audiences.
    • Develop aligned and consistent engagement strategies across CSSJ platforms, including follow-up, calls to action, etc. in coordination with Organizing & Partnerships Member Engagement staff
    • Work with the CSSJ Statewide Managers to help members share their stories through videos, images, writing, audio, etc.
  • For all CSSJ platforms, develop and implement peer-to-peer recruitment tactics to onramp individuals online to CSSJ membership + activities, and offline members into online communities
    • Engage with followers, commenters and participants on our online platforms through 1:1/peer-to-peer outreach (via direct message, FB chat, email, SMS, etc.) to increase their understanding of and participation in CSSJ
  • Assist in building our base of members through social media, email, texting, and other digital tools
  • Collaborate with Digital Communications staff to leverage CSSJ-related events to elevate the voices of survivors, increase awareness, attract new members and supporters, and advance our core narratives through digital media
    • Leverage “Survivors Speak” and other events to elevate the voices of crime survivors, increasing awareness of CSSJ, attracting new members and supporters, and driving our core narratives through digital media
  • Build and maintain relationships with other organizations’ digital staff and key partners
  • Provide coaching, technical assistance, and training to other organizations and community members, helping them use social media, texting, online outreach, technology, and other software tools to further organizing goals
  • Collaborate with Digital Communications staff to provide training and technical assistance to other organizations + partners
  • Manage CSSJ online data and tracking systems in collaboration with the communication division
  • Explore and remain up-to-date on the use of online/social media platforms and features for organizing

 

Social Media (40%)

  • Work with the Senior Manager, Organizing & Partnerships and Digital Communications staff to develop and maintain social media channels, as well as online organizing pages, initiatives and tactics on social media platforms for CSSJ, including Facebook, Twitter, Instagram, and YouTube.
  • Assume primary ownership of member-focused online spaces, including:
    • Building, activating, and supporting CSSJ State Managers’ moderation of local CSSJ Facebook groups and other online communities to push out content/messages, build turnout for events, and celebrate leaders/members; and
    • Organizing in other online spaces to recruit/attract new members
  • Craft engaging social media posts, engage with followers, cultivate community within Facebook groups, and explore how social media platforms and features are used for organizing
  • Monitor national and state landscape for engagement opportunities; make decisions about leveraging advocacy opportunities on social media in real-time in collaboration with key stakeholders
  • Manage Social Media marketing campaigns and posts and respond to followers
  • Support the management and maintenance of the CSSJ’s social media accounts

 

Content Creation (20%)

  • Create and maintain an organizing-focused social media strategy across all platforms in collaboration with Digital Communications staff
    • Create and manage a national and in-state social media content calendar
  • Lead creation of organizing-focused campaigns and content, assist with development of all CSSJ content, and guide prioritization of content placement within social media platform calendars in collaboration with Digital Communications staff
  • Create digital toolkits for promoting CSSJ’s brand and campaigns in partnership with Digital Communications staff
  • Assist in creating flyers for all CSSJ activities
  • Create compelling graphics and videos for social posts, online ads, email blasts, etc. in collaboration with Digital Communications staff
  • Conceptualize and execute other high-impact visual and digital storytelling projects in collaboration with Digital Communications staff
  • Coordinate with CSSJ and Communication leadership, as well as the Senior Graphic Designer + web developer/s, on CSSJ web design

 

Experience & Qualifications

  • Minimum 3 years of professional experience in online community management, communications, digital advocacy, and/or online organizing
  • 1-2 years marketing, content, and/or social media experience, with a solid understanding of engaging an audience and growing the member base of a program, product, or brand
  • Strong project management experience and proficiency in social media platforms with a heavy emphasis on Twitter, Facebook, and Instagram
  • Prior experience managing or working closely with contractors to maintain websites or online advocacy and list-building campaigns
  • Experience working with diverse communities and a deep commitment to social and racial justice; familiarity with criminal justice issues and crime survivors preferred
  • Strong experience creating and leading digital campaigns (online advocacy, social media, paid media, etc.) and managing communities online; including knowledge and skills to advise/consult with management to ensure effective delivery of the desired messaging to an audience and/or member base
  • Ability to gather and apply helpful insights from Facebook Insights, Google Analytics, and other analytics tools
  • Ability to frame ideas and synthesize complex policy issues to inform, entertain and persuade a range of audiences
  • Ability to translate complex ideas and policy issues into accessible and compelling digital content
  • Ability to work independently and collaboratively and listen and learn from feedback
  • Ability to thrive in a busy, multi-tasking, and time-pressured environment
  • Excellent written, verbal, interpersonal communications, active listening and political acumen skills
  • Proficiency using office productivity software (Asana, Slack, Google Workspace) preferred

 

Preferred Qualifications

  • Experience with CRMs and social media management and digital advocacy tools like BSD, Hootsuite, Buffer, Action Network, Every Action, Salesforce, NGP, MobileCommons/Upland, Hustle, ControlShift, Dasheroo, WordPress, tc.
  • Experience with WordPress and/or other website CMS
  • Experience with sophisticated audience segmentation and targeting, in political, non-profit, and/or corporate context
  • Graphic design and/or video editing experience, including familiarity with Adobe Creative Suite
  • Familiarity with Asana, Slack, FB Workplace and other project management and digital communication tools

 

Working Conditions & Physical Demands

  • Option to remote telecommute.
  • Occasional travel and/or weekend assignments may be required.
  • Requires use of a desktop, laptop, or video display terminal.
  • Requires routine physical movements with limited physical exertion.
  • Ability to communicate, receive and understand information through oral and written communication and proofread and check documents for accuracy.
  • Requires communicating information with co-workers, stakeholders and/or the public; reading correspondence, instructions and/or technical documents; writing correspondence and/or reports and filling in forms.

 

 

Compensation and Benefits

Salary will be commensurate with experience. The Alliance for Safety and Justice offers a competitive benefits package including health/vision/dental insurance, retirement 403b match benefit and paid sick, holiday and vacation leave.

 

To Apply

Applications should be submitted via the posting link on ASJ’s jobs page. Please submit a cover letter indicating your interest in ASJ, the role, and your related experience, your resume, and 3-4 professional references.

 

The Alliance for Safety and Justice is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical conditions. Reasonable accommodations will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application. Employment with Alliance for Safety and Justice is at-will. This means that employees are not guaranteed employment for a set time and that they or ASJ may end employment at any time, with or without notice, and with or without cause. No manager, supervisor, or employee of Alliance for Safety and Justice has the authority to enter into any agreement modifying the at-will nature of employment.

 

Last updated: 11/12/21